Electric signs can be an amazing way to advertise your business, but if they’re not done right, they can be costly and harmful to your business’s image.
Understanding Electric Signs
Here are four electric sign mistakes that you may be making and how to avoid them, so you can get the most out of your signage investment.
1) Dark Spots
Dark spots can be caused by worn down or broken bulbs, dirty lenses, or a variety of other reasons. Don’t waste your time trying to figure out if it’s age-related. When in doubt, replace it! It is much easier and less expensive to replace a single bulb than an entire sign. If you have dark spots that don’t seem to be going away, contact Vision Visual today for professional service on all of your electric sign needs.
2) Spelling Mistakes
Your signs have your contact information on them. And that information is crucial to your company’s success. If you have bad spelling, nobody will take you seriously. Nobody will believe that you know what you’re doing if they can’t read your sign! It’s a fast way to look unprofessional and fall into disrepute. And there’s no coming back from a bad reputation in any business!
3) Too Busy
When you’re creating a sign, use simple, clear lettering in a font that’s not too ornate. Busy lettering is hard to read, and can even cause people to walk past your store without noticing it. Make sure your sign is clear, crisp and professional-looking! If you want to be noticed by passersby’s, make sure your signs are neat and easy to read. The first impression someone gets of your business should be one of professionalism.
4) Flickering Lights
Does your sign flicker? LED signs use high-brightness, low-voltage (HBLV) LEDs, which have a significantly higher current rating than traditional light bulbs. Because of their voltage, if your sign wiring or switch is not heavy enough to support them, you risk flickering and going out. In some cases, flickering can damage LEDs and shorten their lifespan. Flickering signs are a quick way to lose customers.