People Care Health Services is expanding office locations throughout Colorado and needed new lobby signs to present the company’s brand and create a great impression with clients and business partners. With three offices to update and different décor finishes in each, the company was looking to develop a single brand visual that works effectively in each of the regional offices. Before exploring possibilities, the group was considering a simple wall plaque with the new brand identity to serve as the entrance décor. But they wanted more than just an ordinary lobby sign treatment for the new brand and logo to make a strong impression on clients when they visited their expanding office locations.
The lead designer on the project from Lighting Tree Creative Media recommended the expertise of a custom sign design studio to create something special.Vision Visual Custom Signs and Graphics Studio was contracted to create a lobby sign solution that optimized the brand presentation consistently in each of the office locations while integrating with the unique characteristics of each location.
Lighting Tree Creative Media had developed a powerful new brand identity for the group and contacted Vision Visual to assist in the creation of new lobby and office branding solutions for People Care Health Services. The new branding consisted of a unique logo and stylized copy elements in two specific colors. The two agencies collaborated to create a two-layer floating frosted acrylic panel sign that highlights the logo with a big impact while blending with the differing decor of the new offices. The frosted panes float off the surface of the lobby walls 1” using aluminum standoffs in each corner. The logo and text were printed on high-quality vinyl and color matched exactly to the brand style guides using Vision Visuals HP Latex printer with i1 onboard spectrophotometer technology to get an exact result.
The floating panels add intrigue and distinction to the new brand design and are the center of attention in the offices. Clients and visitors are greeted by the new brand immediately upon arrival and management is extremely happy with the treatments. If you’re looking to refresh your business lobby and a make a strong brand impression with your clients, contact Vision Visual to create a unique and consistent branding solution! Consultations are always free!