Not every business owner has the luxury of expansive storefront façades or large display windows in crowded areas. In fact, most probably don’t. But that doesn’t mean they are constrained to a less comprehensive promotional sign campaign; it just means they need to be a little more creative in the way they leverage their space.
If you’re one of those business owners who need to make use of every last inch of real estate, applying custom awning signs and graphics on the exterior of your commercial space is the perfect way to ensure that customers and potential business partners are aware of your brand, products, and services.
Surprise Consumers With Awning Signs and Graphics
Consumers are generally used to the traditional forms of signage that are common on business exteriors and window displays. Even newer solutions like vehicle wraps and wall murals are becoming commonplace. However, customized awnings featuring professionally designed signs or graphics are used less often and therefore provide a great opportunity for business owners to grab the attention of potential customers.
Here are some of the ways you can leverage custom awning signs and graphics to improve your promotional campaign:
- Incorporate your business logo or slogan
- Include information like the address, contact info, and current sales
- Use multiple angles to increase the visibility of the sign
- Pick an awning color that compliments your branding
Consistency, Consistency, Consistency
One of the more important benefits of this promotional strategy is that it allows you to affirm your brand consistency in a big way. You likely already have an exterior business sign and maybe even wall graphics or indoor signs that display your color scheme and branding. By matching the awning to these materials, you bolster your branding and improve professionalism through consistency.
Contact the promotional professionals at Vision Visual Signs today for more information about our custom awnings and other exterior signs!