Get Noticed: The Power of Channel Letter Signs

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Channel letter signs offer businesses an advantage by distinguishing them from their competitors. These eye-catching, illuminated signs make your business stand out and attract customers. They can be customized to embody the look and feel of your business, with options for specific fonts, colors, and complementary building facades. Your company can remain visible day and night with options such as front lighting, back/halo lighting, and combo lighting. Let’s discuss the benefits of channel letter signs and how they can be tailored to your unique business.

What are Channel Letter Signs

Channel letter signs offer a unique way to make your business more noticeable.

Channel letter signs are three-dimensional letters, logos, or graphics custom-made from aluminum, plastic, or stainless steel. They are illuminated from the inside with LED lighting and can be seen from a distance. Channel letter signs are often used for exterior business signage and come in various sizes and styles, allowing you to customize them to reflect your business’s unique branding. 

How to Customize Channel Letter Signs to Reflect Your Business

Channel letter signs offer a unique way to make your business more noticeable. Customizing the sign to fit with your signature font, colors, and the building’s exterior is crucial for the sign to become an integral part of your brand identity. Selecting colors should also be done with care. A single primary color is best to give your channel letter sign a consistent look. The appearance of the building’s facade should also be considered when designing the channel letter sign. 

Choose Lighting Options – Front, Back/Halo, Combo

When choosing the type of lighting for your channel letter sign, you have three primary choices: front, back/halo, or a combination of both. LEDs on the back of each letter for front lighting create a uniform illumination from the front of the sign, giving it a glossy and far-reaching look. The back/halo technique also employs LEDs at the back of the letters. Still, the light radiates from the sides or top instead of the front, resulting in an exquisite halo effect. Combining front and backlighting allows you to tailor your sign’s look and achieve a smooth and glossy view, along with a stunning halo effect from certain angles. Whichever option you select, your sign will remain visible from a distance and in any lighting.

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