Every store you’ve been into will have had some form of interior signage. Whether it’s a lobby sign, an office sign, or an ADA sign, they all serve a special purpose – to enhance the customer experience.
Interior signage for retailers is a great way to direct customers seamlessly through a store. From the moment they enter the shop to the moment they leave, using different forms of signage can make their buying journey much more effortless.
As a retailer, you can ensure that your customers hit all of the crucial points in your store, such as walking past newly launched products or top sellers. This is a strategic way to increase the likelihood of your customers making a purchase when they enter your store.
Engaging Your Customers With Indoor Signage
Interior signage for retailers should promote your brand in a positive light. Not only does it direct your customers around the store, but it can engage and captivate them in new and exciting ways. It can encourage them to purchase from your store if they’re sitting on the fence about a product.
Indoor signs can also increase your brand awareness. Using consistent branding across every sign, such as the same fonts, colors, materials, and graphics, makes your brand look more professional and reinforces your brand identity. This increases people’s confidence in your business and keeps it at the forefront of their minds for weeks or months to come.
Some of the essential types of interior signage for retailers includes
- Wayfinding signs
- Informational signs
- Promotional signs
- Identifying signs
Consider each type when choosing the specific signage for your commercial building. You want to create a cohesive collection of signs that impress your customers and make them want to return to your store in the future.