How to Create a Sign That Captures Your Brand Personality

Sign design can be an easy way to get your business, organization, or cause noticed by potential customers and clients in your area. But it can also be one of the most confusing things to do correctly if you’re not familiar with the best practices for creating attractive and effective signs that capture your brand personality and identity with colors, lighting, materials, style, dimensionality, signature font, logo and more. Read on to learn more about what makes sign design effective so you can use it to improve your visibility.

Factors of a Great Sign

A great sign should always be informative or instructional, and it should say something about your brand. To really capture your brand personality, pay attention to the colors, lighting, materials, style, and dimensions of the sign. And don’t forget your signature font and logo!

A great sign should always say something about your brand.

Color

The colors you use in your sign design should be in line with the colors you use in your branding. If your brand is colorful and playful, your sign should reflect that. But if your brand is more serious or corporate, your sign should be designed accordingly. Lighting (two sentences): The lighting of your sign is also important. If you want your sign to be visible at night, you’ll need to make sure it’s well-lit.

Lighting

Good lighting is one of the most important aspects of any sign. It can help make your sign more visible and readable, and it can also set the tone for your brand. When choosing lighting for your sign, think about what kind of mood you want to create. Do you want a warm and inviting feel, or a more modern and sleek look? There are many different types of lighting fixtures available, so be sure to do your research before making a final decision.

Material

The material of your sign is just as important as the design. You want to make sure that it is made of high-quality materials that will withstand the elements and last for years. The material should also be reflective of your brand personality. For example, if you are a luxury brand, you will want to use materials that are luxurious and high-end.

The shape and dimension of your sign are important elements to consider.

Shape & Dimension

The shape and dimension of your sign says a lot about your brand. For example, if you want a sleek and modern look, then a simple rectangle or square might be the way to go. But if you want something that’s more fun and playful, then you might choose a more organic shape. The size of your sign is also important. If you want something that’s highly visible, then you’ll want to go big.

Fonts

When it comes to choosing a font for your sign, you want to make sure it is legible from a distance and easy to read. But beyond that, you also want to choose a font that reflects your brand personality. For example, if you are a fun and energetic brand, you might choose a more playful font. If you are a luxury brand, you might choose a more sophisticated font. The sky is the limit when it comes to fonts, so have fun with it!

Logos / Symbols

A logo is often the first thing people think of when they hear the name of a company, so it’s important that your logo is easily recognizable and reflects your brand identity. Here are some tips for creating a logo that captures your brand personality: 

  • Use colors that reflect your brand identity. 
  • Choose a style that reflects your brand personality. 
  • Use materials that reflect your brand identity. 
  • Make sure the sign is easily readable.

Custom Branded Signs by a Professional Sign Company

Considering all of the elements it takes to create a custom sign can be overwhelming. The design team at Vision Visual is here to help! We know what it takes to create the perfect branded sign and can handle the entire process including design, fabrication, and installation. Contact us today to learn more.

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