Storefront signs can help your company do more than just provide directions or hours of operation – they can make a statement about your brand, and in turn, increase awareness and interest among your potential customers. What kind of storefront signs do you need to attract the attention of passersby? This list breaks down storefront signs and how they can benefit your brand in terms of customer engagement and sales numbers.
Get Noticed on the Outside
A great storefront sign is one that catches the eye of potential customers and makes them want to learn more about your business. But how do you create a sign that does that? Start by thinking about your brand image and what message you want to communicate.
Then, choose materials and colors that will make your sign stand out. And don’t forget to add some visual interest with lighting options! The best signs are ones that capture attention on the outside but also grab attention on the inside. To get started, think about your brand’s story and why it matters.
From there, you can start making decisions on the type of sign material that’s right for you, color choices, and even add features like LED lights to catch shoppers’ eyes when they walk in or turn off their car engines at night.
Branded Logo Sign
A logo sign is one of the most important storefront signs you can invest in. It’s the first thing customers will see when they pull up to your store, so you want to make sure it’s eye-catching and represents your brand well. A branded logo sign is typically made with custom lettering that spells out your company name, but there are many different ways to customize this signage. You could use a slogan or tagline along with your logo, or include an image that portrays what type of products you sell inside.