The Dos and Don’ts of Sign Design and Placement

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When it comes to sign design and placement, there are a few key rules to follow. Effective sign design and placement can help ensure that your signs are seen and that your message is delivered to the right people. With proper sign placement and design, you can create an engaging experience for your customers and attract new customers to your business. In this blog post, we will cover the dos and don’ts of sign design and placement, including universal sign design essentials, color scheme considerations, and the best ways to place your signs.

The Do’s

Your sign design is as important as the correct placement.
  • Be True to Your Brand: No matter where you place your signs, it’s essential to make sure they accurately reflect your brand. This includes using the same color palette, fonts, and style as other branded materials. When it comes to sign design, consistency is key. Think about it – if someone sees your sign from a distance, would they know it was from you? A successful sign should be recognizable from a mile away. 
  • Be Consistent With Other Brand Materials: Try to match the size and shape of the sign with other branding elements. For example, if your business cards are square-shaped, you may want to consider a square-shaped sign as well. This consistency creates a more cohesive brand image, which is essential in making your business memorable.
  • Use a Color Scheme That Won’t Wash Out: When choosing a color scheme for your signs, make sure it won’t wash out in the environment where they’ll be placed. Depending on the surrounding colors, lighter shades may blend in or not stand out enough. Bright, contrasting colors can make a big difference, as can using complementary or analogous color schemes.
  • In addition to choosing colors that are bright and noticeable, consider the context of your sign’s surroundings when designing your signs. If you’re placing signs near busy streets with plenty of traffic, you may want to consider using bolder, brighter colors so that your sign stands out. On the other hand, if you’re placing signs in an office setting, you may want to go with more subtle, muted tones.
  • Make Sure the Font Is Easy to Read: Having a font that is easy to read is essential for a successful sign. Not only does it need to be easy to read from a distance, but it needs to be clear and legible. You want your message to be easily communicated to your audience, so don’t skimp on this important detail.
  • Consider the Surroundings: When you are placing your signs, it’s important to consider the environment in which they will be placed. Make sure that your colors and fonts won’t get washed out due to the surroundings. If you are placing a sign outside, make sure that it won’t be overpowered by the bright sunlight. Also, consider the colors around your sign; if there are clashing colors, this can be distracting and hard to read. 

The Don’ts

  • Use All Caps: Using all capital letters on your signs is a big no-no. It is difficult to read and looks unprofessional. All caps make the text hard to decipher, and can be distracting from the main message you are trying to convey. Furthermore, it can be confusing for viewers, as they may not know where to look or focus. 
  • Use Too Many Fonts: Using too many fonts can be a huge distraction for the viewer, and it can take away from the effectiveness of your sign. Having multiple fonts on your sign can be confusing to read, so try to stick to one or two fonts at most. If you want to make a statement or add emphasis, consider using a bold or italicized font rather than a completely different one. Use Clashing Colors: Using clashing colors on a sign can be a big mistake, as it can make it difficult to read or detract from the overall message you’re trying to convey. Colors have an impact on how people perceive a sign and can affect the way they interpret its meaning. Choose colors that complement one another and create an effective balance between them. 
  • Put Too Much Text on the Sign: When designing your signs, make sure that you don’t put too much text on them. You want to keep the message simple and concise so that it can be easily understood by everyone. Too much text can be overwhelming and confusing, causing people to ignore the sign altogether. 

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