When it comes to designing a business sign, you want to make sure that it will stand out from the crowd and help you get your brand’s story across to potential customers. If your sign looks like all the other ones surrounding it, there’s no way you’ll stand out from the rest of the competition, and people won’t even know you exist unless they happen to see your physical storefront. With these tips on how to design a business sign that reflects your brand story, you can give yourself the best chance of getting noticed in today’s saturated market.
Who You Are
When designing your business sign, it is important to first identify who you are as a brand. Who are you speaking to? What makes you different from other companies in your field? This will help guide decisions about what your sign should look like, how it should be presented, and more. Consistency is key when designing a business sign – if you want people to recognize your brand, make sure all of your signs reflect each other’s design. For example, use similar fonts and colors across all of your signs, so they feel cohesive.
Who Your Audience Is
Before you even begin sketching out your sign, it’s important to consider who your audience is. Depending on who they are and where they’ll be seeing your sign, you may need to include more or less information in order for them to easily understand it. For example, if you’re designing a business sign for use at an indoor mall, you might want to put more words on it than you would if it were being placed outside of a gym or spa.
Decide On Material and Color
The first thing you need to consider when designing your business sign is what material you’re going to make it from. The easiest, cheapest, and most popular options are wood and metal (although you can also opt for acrylic or, less frequently, glass). Both of these materials are easy to work with, and they can take whatever message or logo you want to project. Keep in mind that if you’re putting up an outdoor sign, wood won’t hold up as well as metal under all kinds of weather conditions. It might start to warp or rot over time. Also, remember that aluminum won’t rust and isn’t easily broken either, but it does dent easily.
