3 Essential Exterior Signs

The importance of exterior signs can’t be understated. It’s often the first thing that potential customers see when they pull up to your business, and it’s what will help them distinguish you from your competitors. Here are three essential exterior signs that you should have if you want to attract and engage more customers, as well as drive them to your front door.

Monument Signs

Monument signs, or freestanding signs, are typically used to attract attention from a distance. Monument signs can also be used to promote special events, sponsorships, or other activities. Make sure your monument sign is easy to read and well maintained; otherwise, it won’t do its job of attracting customers!

Pole Signs

Pole signs are ideal for high-traffic areas, and they don’t cost nearly as much as other types of signs. Pole signs are typically constructed from aluminum or steel and then wrapped in vinyl with your business logo and contact information. The pole sign is placed on a tall (7 to 12 feet) metal pole in front of your building or store. This type of sign works best in crowded areas where pedestrians will have an easy time spotting it.

Building Logo Signs

Business owners can brand their companies with customized building logo signs. Dimensional formed channel letters are one great option for logo signs. They can be tailored to flow with your building façade and storefront, which will make a strong impression on consumers. The 3D effect will pop out and demand attention. 


When Vision Visual designs custom signage for clients, we take care of the entire project from start to finish. The practical, functional, and creative aspects of the sign design process are all taken into account. Get a quote for your project today!

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