Implementing a large outdoor sign is a great way to attract more customers and gain brand awareness from commuters on the road. Companies, like fast-food chains, hotels, restaurants, and gas stations, are often publicized on highways since a large volume of people will see these signs every day.
The Benefits of a Pole Sign
A pole sign’s primary and most valuable benefit is its power in generating new and returning customers while elevating your business’s brand identity. Other benefits of this type of sign include:
- Visibility from a distance
- Double-sided to increase attention
When investing in a large outdoor sign, choosing a sign company that can create quality custom signs is essential. Ensuring that your sign is the right size to be properly noticeable from a distance, clearly represents your brand, and is made with quality material are all important factors to consider. If done correctly, a large outdoor sign is guaranteed to garner attention for your business.
How to Decide When a Pole Sign is Appropriate for Your Business
If your business is near the highway, a large promotional sign will make your business visible from the road allowing drivers to take the right exit. Outdoor pole signs are also appropriate for businesses surrounded by other big businesses and need an extra boost to be noticed or those on busy streets and intersections. Advertising and promoting your brand is an important part of growing your identity and increasing your brand’s awareness. A large outdoor sign is a great step to building your identity.
If you’re looking to invest in pole signs or other outdoor signs for your business, Vision Visual Custom Signs & Graphics can help you create the perfect customized sign that will leave you with new and returning customers.