Is your business moving to a new location? How do you effectively announce your opening day and create visibility for your business and brand before you open for business? Every business should take advantage of being visible before opening day, while your build out and construction is taking place.
One of the best ways to promote your business and brand to customers and clients when relocating is to take advantage of your window surfaces and turn them into large billboards to create interest and attract new customers and clients before you even open your doors. Bill M, the owner of F45 Training Health Club in Boulder, Colorado, opened a new location in a popular retail shopping destination within the 29th Street Mall. As he was conducting the build-out of the new fitness location he was interested in promoting the business brand and attracting new clients with a special introductory offer of a 2 Free Week Trial Membership.
Vision Visual Custom Sign Company Custom Signs and Graphics Studio was consulted and created a solution that would bring attention to the new F45 Training location while construction was taking place. A few key considerations were identified at the outset of the project. 1) The property management had guidelines and allowances that needed to be considered. 2) The location was on the second level terrace of an outdoor shopping area. 3) The F45 Training brand style guide needed to be considered and reviewed to ensure visuals and brand standard conformance. After Vision Visual Custom Sign Company consulted with the property management team window graphics were decided on as the solution because they are temporary, can be easily installed and removed for short-term promotion and created the largest graphic impression – far larger than banners or temporary flags. In addition, installation is simple and does not require any fasteners or mounting hardware which can create additional cosmetic rework when removed.
Vision Visual Custom Sign Company’s proposed solution was to transform the large storefront windows and entrance doors into highly visible and attractive billboards. Vision Visual Custom Sign Company obtained a variety of images from the F45 Training corporate visual assets and assembled a graphic treatment that included images of individuals doing workout routines, the brand trademark and the call to action for the 2 Week Free Trail and the website to visit to learn more. A temporary window film was specified and printed with full-color graphics of the of the final design. Each window segment was carefully measured, and the graphic panels were sized to account for window frames and trimmed to size at the Vision Visual Custom Sign Company facility to ensure all panels created the proper impression.
The result was the owner, Bill M., was able to attract new clients for his new fitness location prior to opening and create visibility within the shopping area for 45 days before the location celebrated their grand opening.
If you are considering ways to promote your new location before it opens – do it with powerful and highly visible full color printed window graphics to make your brand and business stand out! Vision Visual Custom Sign Company serves new businesses and businesses that are relocating across the front range, in Golden, Lakewood, Boulder, Arvada, Wheat Ridge, Ken Caryl and the Denver metropolitan area. Call for your free consultation on how to create effective visibility and visual branding for your business!