New locations are something to celebrate – you’re growing and thriving! Now, you need to replicate your signage to make the new location look just as good as your other ones. Signage has many different purposes, but it’s all about branding, after all! You want to grab your audience’s attention with both the outside and inside signage. Your success at the new location depends on how successful your business can be if you match your branding signage style, including all the outdoor and indoor signage.
How to Make Your New Location Stand Out
Whether you’re opening a new location or just sprucing up your current one, adding some new signage is a great way to make it stand out. But with so many options available, it can be tough to decide what’s right for you. Here are a few things to consider when choosing signage for your business
An Outdoor Sign Can Attract Customers
An outdoor sign is often the first impression customers will have of your business, so you want to make sure it’s a good one! A well-designed and professionally installed sign can help attract new customers and give your business a boost. Here are a few tips to keep in mind when designing your outdoor sign:
- Choose a durable material like aluminum or plastic that won’t be destroyed by weather or vandalism
- Select lettering that is easy to read from a distance, but also fits with your design aesthetic
- Opt for lights at night to increase visibility, and use contrasting colors on text & background to make the message more readable
- Keep signage up-to-date with current promotions and events happening at your new location
Indoor Signs Are Also Important
Just as important as your outdoor signage, your indoor signage branding solutions are critical in making a good first impression. Your lobby or reception area is often the first place customers or clients will see when they visit your business, so it’s important to make sure it looks amazing. Working with a professional signage company like Vision Visual, you can get high-quality indoor signs that match the style of your other locations. Plus, they can help you with the design and layout to ensure everything at your new business location looks perfect.