When marketing a business for growth, owners and managers are faced with a variety of options to make the most of their marketing budget. One tactic alone, such as search engine optimization, directory marketing, re-targeting, direct mail, email, print, radio or vehicle graphics is the right single investment. But in cases where the business operates vehicles for delivery, to transport goods or services, or has a sales force on the road, vehicle graphics are a priority in the marketing strategy and mix.
Broomfield, Colorado-based Lynch Material Handling was considering how to effectively reach new customers in their region across the front range. Their focus market included frequent travel on the busy interstate corridors of I-36, I-70 and I-25 in the Denver metro area delivering equipment and maintenance parts to manufacturing and distribution businesses in industrial and commercial facilities. The team was seeking a very targeted marketing tactic with high return on investment ratio to make the most impact with their marketing budget and consulted with Vision Visual Custom Signs and Graphics for a solution. Vehicle graphics for the Lynch Material Handling truck was an immediate recommendation for a few reasons. First, the business desired more business along current routes and as the truck spent a good amount of time traffic and in industrial/commercial properties, providing the opportunity for the vehicle and graphics to be noticed by potential customers. Secondly, vehicle graphics are one of the most effective forms of promoting a business, because commuters and businesses that are within view of the truck are a captive audience, to some extent, resulting in greater awareness of the business and services. Lastly, the onetime investment in the graphics design, production and installation have no recurring costs associated with it like other forms of media or marketing.
Industry statistics support vehicle graphics as a high return on investment advertising approach:
– 98% of in-car audiences indicated they noticed truck-side graphics.
– Vehicle graphics have one of the lowest cost per thousand impressions (CPM) ranging between $0.15 and $0.70 CPM.
– Vehicle graphics can generate between 30,000 and 70,000 impressions daily.
– Graphics on trucks and vehicles are on display 24/7, 365 days per year, where ever you decide to drive or park.
– Americans report spending 15 hours a week in their cars and every traffic slowdown becomes a marketing opportunity.
All of these factors were considered carefully by the Lynch team and convinced them to take action and invest in vehicle graphics. Vision Visual created a graphic scheme that presents the Lynch Material Handling branding, key services, and contact information in corporate colors and specified premium 3M materials with gloss UV protective laminates for durability and visibility. The vehicle was cleaned and prepared at Vision Visual’s location in Golden and the new graphics applied without affecting operations for Lynch Material Handling. If your business goal is to grow sales and increase share in existing markets, call Vision Visual to convert your delivery fleet into a mobile advertising and promotion billboard to market your brand!