Are you looking to create a consistent and cohesive sign strategy for your business? It’s important to understand that a sign strategy is more than just putting up a sign or two. You need to develop a comprehensive plan that outlines the style, tone, color, and font of your signs. A sign consultation can be an invaluable tool in helping you develop this plan and create a clear style guide for how to represent your brand in signs. With the right sign strategy in place, you can create a unified and recognizable look that will help make your business stand out from the competition.
Evaluate Your Current Signs
Your signage is one of the first things that potential customers and clients will see when they visit your business. It’s important to take a good look at your current signs to determine if they accurately reflect your brand and speak to your target audience. Start by assessing the overall look of your signs: are they professional and cohesive, or do they lack cohesion? Are the colors, font and tone consistent? If not, it may be time to update your signs to reflect your current brand standards. Additionally, consider the location and visibility of each sign: are they in prime locations, easy to read and understand, and well lit?
Consider the condition of each sign as well. Is the paint chipped, is the lettering fading, or is there any visible damage? If so, you’ll need to replace the signs to keep your business looking professional. You should also take a look at the content on each sign. Is it accurate and up-to-date? If not, it’s time to make some changes so that your signs reflect current offers, services, and hours of operation. By taking a close look at your existing signs, you can get a better idea of what needs to be updated or replaced. This will help you create a sign strategy that reflects your current brand and engages customers.
Define Your Brand
Before you create a sign strategy, it’s important to clearly define your brand. This means taking a look at your company’s core values, visual identity, and audience. Your signs should be in line with the overall message of your business and help to create a unified brand experience. Start by creating a visual identity guide that outlines the colors, fonts, and images associated with your business. Consider things like tone of voice and other elements that can be used in a sign design. Think about how your signs can reflect the purpose and mission of your business. Your signs should convey what makes your business unique and why customers should choose you over competitors. The more creative and on-brand you can make your signs, the more likely they will stand out and get noticed.
Design With Intent
When designing signs, it is essential to consider the purpose of the sign and the message you want to communicate. Signs should be designed with intent, meaning they should have a clear purpose and evoke the desired emotions or actions. Designers should think about the audience and how they will respond to the signs. Colors, fonts, images and other design elements should be chosen with purpose.
Install and Maintain
Once you have your sign strategy in place, you need to make sure it is installed and maintained correctly. This will ensure your signs look professional and remain consistent throughout their life span.
It is important to partner with a sign company who understands your vision and can help bring it to life. Make sure they have experience in the specific materials and methods you plan on using.
When installing your signs, make sure they are placed in visible and strategic locations that represent your brand well.
