As your business grows and you seek to attract new customers, it’s important to make sure that they can find you easily and remember you. That’s where upgrading your signs and graphics comes in — it allows you to showcase your new products or services, support your brand image, and modernize your marketing efforts. In this article, we’ll look at when it’s time to upgrade signs and graphics so that you can invest in a way that makes the most sense for your particular business.
Your Brand Has Evolved
You’ve been in business for a while, but have you ever stopped to ask yourself if your signs, graphics, and branding are still current? A brand is constantly evolving. Your signs, graphics, and branding should evolve as well.
You Have New Products or Services
Do you have new products or services that need to be reflected in your marketing materials? If so, it may be time for a graphic upgrade. New logos are often accompanied by updated brand colors as well as brand messaging that better reflects the current needs of the company.
Your Vision Has Pivoted
Chances are, if you’ve been in business for more than a year, you may have found that your company has changed directions. Whether this is because the market has shifted or because your original idea simply wasn’t what it was cracked up to be, it is time to revisit your signs and graphics.
Your Audience Demographic Changed
If your audience demographic has changed, you may need to update your sign or graphics. For example, if you were a family-owned restaurant that started catering to an older demographic, like retirees, you would want to change your branding to reflect this change.
You Are Refreshing Your Colors or Logo
One way to see if it’s time to upgrade your graphics is to look at your logo. If you’re adding new products or services, changing your audience demographic, or pivoting, then it may be a good idea to change the colors and/or logo for your brand. Colors are used more often than logos, so this is where you should start if you’re not sure whether or not it’s time for an upgrade.
Make sure your signs and brand stays consistent throughout your business. Vision Visual can help you from your outdoor sign upgrade, as well as bring your new branding to your indoor signs.