If you are interested in improving the appearance of your business, there are several exterior elements that you can consider upgrading to increase curb appeal and improve the overall aesthetics of your storefront. One of the most cost-effective ways to do this is with channel letter signs. A channel letter sign can be as simple as just your company name, or it can be teamed up with your logo in a 3D element as well above your entrance. Here are some tips to help you design great looking channel letter signs.
DO Choose Consistent Branding
Consistency is key to branding your business. Consider using similar messaging across multiple avenues (interior and exterior), entryways, and other signage so customers can recognize your brand from multiple angles. Consistent branding will also help you create cohesion among various types of signage, such as directional signs, wayfinding banners, interior signage, maps, informational graphics, etc. The more cohesive your sign system is, the easier it will be for people to find what they’re looking for when visiting your store or location.
DO Determine the Appropriate Size
When designing your channel letter sign, you need to determine how large you want it to be. The size of your sign will depend on many factors, including; where it is located, what kind of message you are trying to send, and what kind of business you have. If possible, try to make sure that each letter in your message is equal in size so that they are easy for people passing by to read from their cars or walking by on foot.
DON’T Use the Wrong Materials
Consider the materials and the types of fasteners that hold the signs in place. Durable aluminum or steel may last longer and help withstand corrosion from weather elements. It is also worth considering other outdoor elements that can shorten the life of a sign. Consider how long you want your sign to last and if those materials will stand up to Mother Nature over time.
DON’T Make it Complicated
Although you should use a professional designer or sign company to help you with your designs, it is still best to leave some room for creativity. An over-complicated design will not be appealing. There is a lot that goes into designing something like a channel letter sign, so try to focus on something more simplistic than intricate, but detailed enough so that your customers are able to read it from outside.
DO Work With Professionals
Even if you’re a designer or artist yourself, always work with professionals to help you create your channel letter sign. Working with professional designers will ensure that all details are considered, from color palettes to durability and more. Hiring a professional sign company like Vision Visual is especially important when considering how large your channel letter sign is going to be and where it will hang in relation to people passing by on foot. Hanging an improperly sized or weighted sign can result in severe injury, even death.